Portfolio
The Gathering Camp
Project objective: Design a full brand strategy, social media templates, and a Welcome Packet PDF for a mock 4-day boutique camp for millennial girl bosses to recharge with creative workshops, brunches, fireside chats, and healthy meals.
We wanted the brand to feel feminine and uplifting with a strong sisterhood feel. We also wanted to incorporate natural elements into the brand.
branding projects
vitamin sea
Project objective: Design a full brand strategy and business card for a mock SUP yoga school and retreat in the Maldives. The retreat offers women a high-end vacation retreat with luxury villas, healthy meals, and meditation classes.
The brand should exude a serene, calm, and rejuvenating touch.
Elle Airlines
Project objective: Design a full brand strategy, Facebook ads, and showcase their brand with boarding passes, luggage tags, and airplane mockups for a revolutionary airline that caters to the female market, offering one-way and round trip flights to all major airports around the world.
We wanted the brand to feel chic, sophisticated, modern and female-focused.
website projects
The Loft
For this fun project, I partnered with the awesome Morgan Duram, a copywriter who helped me bring The Loft's landing page to life.
The objective of the page is to invite women to a free tour of their female-only coworking space and community, and offer a membership discount to those who book a tour.
We wanted the landing page to promote The Loft's amenities and services, and invoke a feminine, sophisticated, and welcoming feeling.
Branding done by Digital Waves Designs
Wandering Lola
As an aspiring digital nomad and travel blogger myself, I designed a mock travel blog to get my creative juices going while on quarantine. The objective of the website is to offer travel tips and resources to fellow travel lovers, as well as share worldly experiences and beautiful photographs.
Branding done by Digital Waves Designs
Kelsey Cruz
For Kelsey Cruz's website, we wanted to keep the minimalistic and clean look that's part of her brand. As a photographer and videographer, the objective of her page is to showcase her work and style.
You can also check out her work as a brand photographer for my own business in my Home page, About page, and Contact page.
Branding done by Digital Waves Designs
Testimonials
"From setting up a website, to finding a logo, Laurie touched on everything I didn’t even know I needed.
She was able to work with me via text or email to choose designs without having to meet in person. She always gave me multiple options for logos, colors, fonts, and more. In the span of about a week, she gave me a branding style board that contained all the information I decided on for my website to use when I was ready."
Kelsey C.
"Laurie is such a joy to work with. She has such a great presence and energy and really loves what she does.
I gained so much clarity on my brand and she gave me great steps on how to make my business even better. Definitely reach out to Laurie for your design needs!"
Jusine F.
"Working with [Laurie] is a breeze! Quick and fast communication, attention to customer detail and request, affordable pricing, and you get the added bonus of working with someone who isn’t afraid to invest the time to try and understand what it is you are trying to create. I definitely loved my experience and I look forward to working with [Laurie] again!"
